Research Methodology

At the heart of the methodology was the creation of the X-ii scale. The X-ii Scale is represented by a grid, with wellbeing and economic impact forming the two main axes. These were chosen after assessing public and research domain conversations about the pandemic’s impact in late April.
This scale is now being deployed to understand the implications of transformational behaviour change.
Its first application is in a two year study to assess the impact of Covid-19 on the relationship between individuals and organisations.
This involves 5 study cycles with over 15,000 respondents between June 2020 and August 2022.

Decision Juice is a research platform that brings together qual and quant research at a fraction of the cost of traditional quant plus focus groups.
It has three powerful components:

Quant and qual are analysed against the same respondent data.
High volumes of qualitative data are captured.
High levels of survey engagement are achieved.

The CVII Scale

The Coronavirus Impact Indicator (CVII) has been developed to assess the impact of the pandemic on the wellbeing and the economic status of individuals and organisations.

The CVII descriptors are intended to bring some real life meaning to a quantitative measure that would be otherwise difficult to assess.

The Study

This study is a collection of 42 surveys that were completed by over 3300 participants across different industry sectors during May and June 2020 at the peak impact of COVID-19 across Europe. It reflects the first cycle of a four-cycle programme that will take place every 6 months over an 18 month period.