Measuring behaviour change
CVII study 2020 Cycle 2
now in progress
Join the community

Platform

X-ii is a platform to help organisations understanding transformational behaviour change

Methodologies

It has methodologies that can be applied to multiple social, commercial and cultural events, from Pandemics to Brexit to disruptive technology

Studies

It uses leading qual/quant research technology applied for strategic and tactical insights

Studies

The X-ii platform is designed to be deployed for any area of transformational behaviour change. We have discussions under way to assess climate impact on communities, UK devolution impact and long term Brexit impact. The studies available in 2021 are the cycles that have been completed or are planned as part of the COVID-19 impact study.
May 2020

COVID-19 Impact Study - Cycle 1

COVID-19 Impact Study - Cycle 1
In April 2020, the COVID-19 pandemic was just taking hold and in the UK, we were locked down and in uncharted territory. The narrative was about survival and managing cash - little thought was being given to recovery and refresh. So, as our contribution to our client community, we set up a survey to investigate the impact of COVID-19 on the wellbeing and economic conditions of organisations and people - the COVID-19 Impact Indicator survey (CVII). We wanted a specific view of how customer experience was changing and we had the support of an independent panel and 25 organisations in completing over 30 individual surveys to 3,500 respondents. From this data we published our 'In with the New' COVID-19 CX Impact report. Get CVII Cycle 1 data & report
COVID-19 Impact Study - Cycle 1
January 2021

COVID-19 Impact Study - Cycle 2

COVID-19 Impact Study - Cycle 2
It was clear by the time we were assessing insight in May 2020, that the pandemic was going to be having long term impact on organisational economic and wellbeing status. So we made a decision to turn our initial survey into a 2-year longitudinal study with a new cycle launched at six month intervals. We made two other key changes. Firstly, we focused on additional key behaviour change elements that were emerging around work, travel, buying and communications and, secondly, we invested in a core respondent base of 3,500 individuals that would give us a consistent baseline through to June 2022. The survey went into field in January 2021. The results are ground-breaking. Learn more about CVII Cycle 2
COVID-19 Impact Study - Cycle 2
Summer 2021

COVID-19 Impact Study - Cycle 3

COVID-19 Impact Study - Cycle 3
We are now planning the structure and focus for Cycle 3. It will have the same foundations for us to continue our longitudinal study and will evolve the behaviour change elements we added in Cycle 2. With full analysis from Cycle 1 we will poll our participant organisations for additional views or insights they would like to see. We will be publishing our first longitudinal assessment and are starting work with a major UK University to develop an academic study for distribution and peer review. Contact oomph find out more
COVID-19 Impact Study - Cycle 3
May 2020

COVID-19 Impact Study - Cycle 1

COVID-19 Impact Study - Cycle 1
In April 2020, the COVID-19 pandemic was just taking hold and in the UK, we were locked down and in uncharted territory. The narrative was about survival and managing cash - little thought was being given to recovery and refresh. So, as our contribution to our client community, we set up a survey to investigate the impact of COVID-19 on the wellbeing and economic conditions of organisations and people - the COVID-19 Impact Indicator survey (CVII). We wanted a specific view of how customer experience was changing and we had the support of an independent panel and 25 organisations in completing over 30 individual surveys to 3,500 respondents. From this data we published our 'In with the New' COVID-19 CX Impact report. Get CVII Cycle 1 data & report
COVID-19 Impact Study - Cycle 1
January 2021

COVID-19 Impact Study - Cycle 2

COVID-19 Impact Study - Cycle 2
It was clear by the time we were assessing insight in May 2020, that the pandemic was going to be having long term impact on organisational economic and wellbeing status. So we made a decision to turn our initial survey into a 2-year longitudinal study with a new cycle launched at six month intervals. We made two other key changes. Firstly, we focused on additional key behaviour change elements that were emerging around work, travel, buying and communications and, secondly, we invested in a core respondent base of 3,500 individuals that would give us a consistent baseline through to June 2022. The survey went into field in January 2021. The results are ground-breaking. Learn more about CVII Cycle 2
COVID-19 Impact Study - Cycle 2
Summer 2021

COVID-19 Impact Study - Cycle 3

COVID-19 Impact Study - Cycle 3
We are now planning the structure and focus for Cycle 3. It will have the same foundations for us to continue our longitudinal study and will evolve the behaviour change elements we added in Cycle 2. With full analysis from Cycle 1 we will poll our participant organisations for additional views or insights they would like to see. We will be publishing our first longitudinal assessment and are starting work with a major UK University to develop an academic study for distribution and peer review. Contact oomph find out more
COVID-19 Impact Study - Cycle 3

Partners

The X-ii platform is a collaboration of enterprises with specialist skills across analysis, research, insight and technology.

We deploy leading research techniques using a unique massqual platform, access survey respondents from a multi-million member global panel and have highly skilled data scientists sift through our qualitative and quantitative data.

 

oomph is a cx agency providing strategic advisory and development services, specialising in digital business.

Contact us
+44 (0) 1873 568015
info@oomphagency.com

Decision Juice is an online research platform allowing development of qual and quant insight at high respondent volumes.

Contact us
+44 (0)1873 568015
info@decisionjuice.com

Panelbase provides cost effective access to a highly engaged panel of over 300,000 members with 800 profiling items.

Contact us
0800 195 8492
UK Free phone only

Halo is a media planning and buying agency solving communications complexity and delivering positive outcomes for advertisers.

Contact us
+44 (0)7944 380323
hello@halo.media

Station10 helps clients use data for positive change and delivers multichannel analytics strategy and insight.

Contact us
+44 (0)2035 150100
hello@station10.co.uk

oomph is a cx agency providing strategic advisory and development services, specialising in digital business.

Contact us
+44 (0) 1873 568015
info@oomphagency.com

Decision Juice is an online research platform allowing development of qual and quant insight at high respondent volumes.

Contact us
+44 (0)1873 568015
info@decisionjuice.com

Panelbase provides cost effective access to a highly engaged panel of over 300,000 members with 800 profiling items.

Contact us
0800 195 8492
UK Free phone only

Halo is a media planning and buying agency solving communications complexity and delivering positive outcomes for advertisers.

Contact us
+44 (0)7944 380323
hello@halo.media

Station10 helps clients use data for positive change and delivers multichannel analytics strategy and insight.

Contact us
+44 (0)2035 150100
hello@station10.co.uk

This website describes X-ii transformational behaviour change insight platform. Access to most of the site is unrestricted. For access to specific CVII study cycle insights, you will be asked to join this community by sharing your email address, name and organisation. More information on how we store and use your data will be provided when prompted.

This site uses cookies to identify you when you return so you will not have to enter your details again from the same device, unless you clear your cache.
Some of the cookies used are essential for parts of the site to work. Learn more about cookies here.

Accept and close