CVII scale
Find out about the Coronavirus Impact Indicator here. More

Major study reveals business transformation, not recovery, as key to success post COVID-19.

COVID-19 Impact Study

Our ground-breaking research reveals startling insights about the financial and wellbeing impact of COVID-19 in the UK.
Organisations can use these findings to understand how customers will engage with them in a world where we become used to living and working with the consequences of the pandemic.

The data on this site is a summary of 42 surveys carried out as part of the COVID-19 impact study.

It has broken many boundaries with a single multi-methodology platform delivering the impact of COVID-19 insights from a customer experience perspective.
If you'd like further insights or want to get involved in the COVID-19 insight community contact the team at 2020impact@oomphagency.com.

What is it telling us?

We have summarised the insights into three content areas:
10 headline CVII insights
10 headline CVII insights

Our team’s headline view of 10 major insights from the consolidated dataset of 3,500 respondents.

Seven sector commentaries
Seven sector commentaries

A review of seven sectors with panel and organisation data contributing to each.

Three transformation planning assessments
Three transformation planning assessments

What are the implications for organisations on acquisition, retention and development?

Our survey is built around our CVII scale assessing economic and wellbeing impact. The macro and micro indicators are accessible through the CVII scale tab.
Overall
Overall

10 Impacts of COVID-19 on economic status and wellbeing.

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Public
Public

Impacts of COVID-19 on Public Sector

67% of public sector workers are either in Catastrophic Change or Surviving but Despondent.

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Finance
Finance

Impacts of COVID-19 on Finance Sector

3% more respondents are in Catastrophic Change than average.

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Entertainment
Entertainment

Impacts of COVID-19 on Entertainment Sector

This insight will look specifically at data from respondents as individuals who purchase or use products and services for entertainment at home and in public places.

Health and Wellbeing
Health and Wellbeing

Impacts of COVID-19 on Health and Wellbeing Sector

Respondents most strongly impacted from a personal wellbeing perspective.

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Consumer Technology
Consumer Technology

Impacts of COVID-19 on Consumer Sector

This insight will look specifically at data from respondents as individuals who purchase or use products and services related to consumer technology including gaming, smart home tech and other devices.

B2B
B2B

Impacts of COVID-19 on B2B Sector

This insight will look specifically at data from respondents who were representing organisations in the public and private sector.

Charity
Charity

Impacts of COVID-19 on Charity Sector

Significant resilience in the numbers that see themselves as Managing and Optimistic in 6 months.

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Transformation planning insights

(For your customers, service users, supporters or members.)

Acquisition
Acquisition

We have run an initial assessment across the whole dataset to consider implications for organisations when they are considering their transformation planning programme. This commentary looks specifically at how organisations might think about acquiring new customers, service users, supporters and members.

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Retention
Retention

The retention commentary is focused around the current organisation’s engagement with customers, service users, supporters and members and determining how they can retain that relationship. There are significant pressures from changing behaviours that we look at to see where existing strategies can be deployed or when new approaches are needed.

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Development
Development

This insight will look specifically at how organisations could consider transformation planning to encourage existing customers or users to deepen their relationship.

Participants

We had 25 participating organisations running 35 surveys, supplemented with 7 panel surveys. The sectors that had specific analysis were financial services, B2B, health and wellbeing, consumer technology, entertainment and public sector. 

This website has been created for the international CVII insight community to assist in transformation planning. Access to the home page is unrestricted, for access to all insights including CVII, sector and transformation planning, we ask that you join this community by sharing your email address, name and organisation. The home page will orient you around the detailed insights available for which you will then be asked for your basic details. More information on how we store and use your data will be provided when prompted.

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