CVII scale
Find out about the Coronavirus Impact Indicator here. More

COVID-19 Impact Study

Major coronavirus impact study highlights the need for transformation planning, not recovery.

Our ground-breaking research reveals startling insights about the financial and wellbeing impact of COVID-19 in the UK. Organisations can use these findings to understand how customers will engage with them in a world where we become used to living and working with the consequences of the pandemic.

What is this study about?

It is a study about how people perceive the impact of Coronavirus as at May/June 2020 and looking 6 months ahead.

Over 40 surveys, 3300 respondents with over 8000 comments form the basis for this study. It uses our Coronavirus Impact Indicator, (CVII), scale to measure economic and wellbeing impact on individuals and organisations.

The study has headline insights, sector specific analysis and transformation planning assessments available on this website. To see the detail, all we will ask for, and only once on any device, is your name, company and email address.

It is free to use, we only ask that you cite it in any reference made.

Our study is built around our CVII scale assessing economic and wellbeing impact.
The macro and micro indicators are accessible through the tab throughout the site.

Headline Study Insights

Here you can have quick access to a number of key themes that came out of our research.
These themes are particularly associated with the CVII scale assessing impact and economic impact.

The first time you click for more we’ll ask for your name and email email address.

It’s not about recovery. I want change.

I can manage for now, but ...

I'll trust you more with new ideas now.

Look through the other lens...

Build 'work from wherever'. But don't assume 'wherever' works for everyone.

Companies could be facing a period of "work inequality"...

Don’t try to buy me back to how it was.

There are many ways you can help me…

Enterprises and agility in the same sentence?

Employees at large companies have seen the benefits of how some smaller companies work, and like it...

The left behind becoming out of sight and out of mind.

Could this be the time to address inequality...

The necessities we just forgot we needed.

The public sector - hit hard but...

Sector Insights

A review of seven sectors with panel and participant organisation data contributing to each.

Public<br/>Sector
Public
Sector

Now is the time for public sector organisations to take a community leadership role…

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Financial Services Sector
Financial Services Sector

Product and service digital transformation high on list of needs to lessen the pandemic impact…

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Entertainment Sector
Entertainment Sector

As red lights shine all over the Live Entertainment sector, are there chinks of green?

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Health and Wellbeing Sector
Health and Wellbeing Sector

Lockdown has created a behaviour change vacuum packed environment…

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Consumer Technology Sector
Consumer Technology Sector

…and the geeks shall inherit the earth. Coronavirus preparedness needs you to be app-ready.

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B2B<br/>Sector
B2B
Sector

Coronavirus brings customer experience alive for B2B. Turns out businesses are people too.

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Charity<br/>Sector
Charity
Sector

Corporate donations hit hard, but private donors are economically resilient. Time to ask for more perhaps….

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Transformation planning insights

(For your customers, service users, supporters or members.)

Acquisition
Acquisition

We have run an initial assessment across the whole dataset to consider implications for organisations when they are considering their transformation planning programme. This commentary looks specifically at how organisations might think about acquiring new customers, service users, supporters and members.

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Retention
Retention

The retention commentary is focused around the current organisation’s engagement with customers, service users, supporters and members and determining how they can retain that relationship. There are significant pressures from changing behaviours that we look at to see where existing strategies can be deployed or when new approaches are needed.

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Engagement
Engagement

This insight will look specifically at how organisations could consider transformation planning to encourage existing customers or users to deepen their relationship. Register below to receive an alert when this content is available.

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Participants

We had 25 participating organisations running 35 surveys, supplemented with 7 panel surveys. The sectors that had specific analysis were financial services, B2B, health and wellbeing, consumer technology, entertainment and public sector.

This website has been created for the international CVII insight community to assist in transformation planning. Access to the home page is unrestricted, for access to all insights including CVII, sector and transformation planning, we ask that you join this community by sharing your email address, name and organisation. The home page will orient you around the detailed insights available for which you will then be asked for your basic details. More information on how we store and use your data will be provided when prompted.

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