CVII scale
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It’s not about recovery. I want change.

I can manage for now but I expect a lot of organisations to fail.

Key thought:
In macro community and policy planning, supportable and believable recovery plans can be matched with public expectation and personal mitigation. A strong community approach may be able to bring organisations and individuals closer together. But the trust bond may well be a tenuous one.

It seems that individuals think they have been impacted less than organisations. Responding for themselves, 25% of people felt they were in catastrophic change. However, when people responded as part of a business that they are employed by or involved with, this number moved up to 35%. Many more individuals also think they are surviving economically but feel their wellbeing is compromised at 31%, compared with 23%. Looking at the positive thinking population, 31% of consumers are optimistic and feel like they are managing, but only 25% of individuals representing organisations think the same.

This principle is exaggerated further when individuals are asked to apply the CVII scale to organisations that they interact with, with 44% of B2C respondents seeing the organisation in catastrophic change and over half (52%) of all B2B respondents thinking their business partner is in catastrophic change.

This has significant implications and also opportunities for businesses in recovery planning. At a high level individuals may be able to take mitigating actions to manage their own lives, but are unable to apply the same analysis to organisations they work with, buy from, support or utilize services.


If organisations can create a clear and believable transformation plan, it should be possible to persuade a significant number of their stakeholders to have a more positive view of their future and also see them as a part of their own personal recovery.


This also aligns with the data telling us that the respondents who place more reliance upon those organisations are more likely to think they can be helped by them through changing services and communications.